January 31, 2025, Las Vegas, USA—The 2025 International Surface Event (TISE), a premier global exhibition for flooring, tile, and stone, concluded successfully from January 28 to 30. Ruijun Mats, a leading Chinese industrial flooring manufacturer, showcased its innovative solutions, including integrated steel flooring systems and customized machinery mats, standing out as one of the few exhibitors focusing on the niche market of outdoor entrance mats.
Targeted Customer Engagement Despite Location Challenges
Due to its less central location in the South Hall, Ruijun’s booth received fewer than 100 daily visitors, significantly lower than exhibitors in prime areas. However, 72% of the visitors were decision-makers from industrial facility contractors and property management companies, resulting in six high-value cooperation intents, including upgrades for a Canadian supermarket chain’s entrance mat system and oil-resistant mat procurement for a U.S. automotive plant. Li Ming, Ruijun’s North America Market Director, noted, “While our exposure was limited, the conversion rate of professional clients exceeded previous editions. This confirms the blue ocean potential of functional outdoor mats in the North American market.”
About Ruijun Mats
Founded in 2008, Ruijun Mats specializes in the R&D of steel mats, industrial anti-slip flooring, and smart entrance systems. Its products are certified under ISO 9001 and BSCI, serving infrastructure projects in over 40 countries worldwide. Website: https://www.dejiemats.com | Business inquiries: export@djmatting.com
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